Maclaren: Hong Kong & New York
When Maclaren, the British retailer known worldwide for strollers, carriers, and personal care products for mothers and children, created showroom-style stores that veered from the traditional, merchandise-packed environment, it approached Three Byte Intermedia. The company wanted customers in its new stores to explore and interact with its products digitally. Three Byte’s solution: iPad kiosks running catalogs that Maclaren can quickly update without touching a single line of code.
Software Design and Integration
The catalog’s menu-driven navigation system, multi-layered descriptions, compelling imagery, and videos give customers the information- and media-rich experience that Maclaren was looking for.
ActiveDeck, a Three Byte-created product, drives the catalog. It met Maclaren’s requirement that its in-store display not involve ground-up development, saving time and money, and ensuring that Maclaren could maintain the catalog without a developer.
With ActiveDeck, Maclaren uses PowerPoint as a content management system to add or modify product information and other catalog content. Maclaren can also use ActiveDeck to easily create location-specific versions of the catalog throughout its network of stores.