Audemars Piguet


In the beginning of 2012, MA3 Agency asked Three Byte to design a projection and audio installation for the 40th anniversary tour of the Royal Oak, the flagship timepiece of Audmars Piguet.  Starting the tour at the Park Avenue Armory in NYC, and continuing to Milan, Paris, Geneva, Beijing and Singapore throughout the year, Three Byte designed a touring packaging of equipment and coordinated and supervised the installation at each city on the tour.

Three Byte worked closely with the artists whose work was commissioned for the tour: Davide Quayola’s “Matter”, and Sebastien Agneessens’s “Between Now and Then”.  Three Byte ensured that the media systems supported their artwork to the fullest extent, accommodating the different venues, cultures, and equipment availability.

MA3 Agency

Projection and Audio Installation